You True Colours
It is difficult even to imagine how colors can influence human mind. Thus, who know how powerful colors are can use their knowledge to make people buy their products or work harder.
Food marketing is one of the branches that use colors to make their products more appealing. In this branch, it is very important to pay attention to cultural aspects. Different cultures have different preferences for the colors. While one country prefer green apples other prefer glossy red.
John Ott has discovered that color can affect nervous system. Red color increase blood pressure while blue lowers it. In the red surrounding people may feel hungry and in the hurry. Fast food restaurants use this trick.
People even judge cleaning products like soap powder by color of it box. It is evident that colors have huge influence on human mind.
References:
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